Many companies want to create meaningful impact, but run into the same challenges:
Employee engagement is inconsistent or short-lived
Impact feels disconnected from day-to-day work
Results are difficult to measure or communicate
Abbott wanted something different.
They were looking for a way to motivate their global sales team while increasing newsletter subscriptions among doctors—without losing sight of meaningful, real-world impact.
Together, Abbott and Impact Nations developed a straightforward approach:
For every new newsletter subscription, Abbott would provide one anti-malaria mosquito net to a family in need.
The goal was clear:
1,000 subscriptions = 1,000 households protected
This created a direct connection between the work of Abbott’s sales team and real, measurable impact.
Working with Abbott’s marketing team in Switzerland, we developed a coordinated campaign to engage their global sales teams.
This included digital and print materials, along with a short video introducing the initiative and the community it would serve.
The campaign was introduced at an Abbott quarterly town hall, where employees were invited to take part in reaching the goal.
The response was immediate.
As the campaign progressed, teams were grouped by country, creating a sense of shared ownership and friendly competition.
At the halfway point, a simple, informal video was created by our partners at The Remnant Generation (TRG), filmed on a cell phone from the field.
The video:
- Celebrated top-performing teams
- Encouraged continued effort
- Playfully called out teams that were falling behind
This personal, direct communication helped reignite momentum and deepen engagement across the organization.
While Abbott’s teams worked toward their goal, Impact Nations partnered with The Remnant Generation to prepare for distribution.
A remote island community on Lake Victoria was identified—an underserved area experiencing a high rate of malaria infection.
Once the goal was reached, 1,000 mosquito nets were distributed to families in that community.
The final video, shared with Abbott’s global team, showed the direct impact of their efforts—including individuals receiving nets and expressing their gratitude.
● 1,000 new newsletter subscriptions
● 1,000 households protected from malaria
● Increased engagement across global sales teams
● A shared sense of purpose across multiple countries
● A clear, measurable outcome tied directly to business activity
Abbott didn’t just run a campaign—they created a connection between their work and real-world impact.
This approach works because it is:
● Clear and measurable
● Directly connected to your team’s work
● Designed to engage employees, not just inform them
● Built around real, tangible outcomes
Whether your goal is to increase engagement, align your team around a shared purpose, or create meaningful impact—this kind of partnership can be adapted to fit your organization.
Impact Nations has spent over 20 years working alongside local leaders invulnerable communities across Africa, Asia, and the Middle East.
We are not a short-term project organization.
We build long-term partnerships that focus on:
- Women’s empowerment
- Vocational training and entrepreneurship
- Medical outreach and healthcare access
- Clean water and disease prevention
- Community-based leadership development
We prioritize:
● Accountability
● Local ownership
● Sustainable systems
● Transparent reporting
When companies partner with us, they gain a proven guide — not a charity seeking a check.
The success of the campaign led to a continued partnership.
Abbott has since committed to a new initiative—this time focused on providing clean water to an underserved village in India.
This next phase may also include opportunities for Abbott employees based in India to participate directly in the work on the ground.
If you’re exploring what this could look like for your team, we’d welcome the opportunity to talk.